2021 in review . December 29 2021, 0 Comments
2021 started with another covid lockdown as we are all aware . The national mood was low and I found it difficult to motivate myself to be creative . I decided that mask making was no longer for me but thankful for all of you who bought them from me , thus allowing me to continue my creative journey .
A new idea was forming in my mind, I had to push myself out of my comfort zone . With this in mind I set about overhauling and modernising my entire business .
Starting with the shop refit . After spending years wishing for one , the enforced shop closures created an ideal opportunity. I had a longed for mezzanine floor built, and happily moved my workshop up there.
The new shop interior
No longer working in a cold and lonely basement I was inspired!
I overhauled my website , Instagram and Facebook pages so they all match each other , and the shop visually . Creating a stronger brand to move forwards into the future.
A re-start grant enabled me to bring together my strongest selling designs into a permanent collection, of which there are going to be at least 1 example of every item , in store for viewing , at all times . This is called my Couture collection and can be seen in the online shop on this website .
Best sellers from my collection
I will add new designs as I go along .
New additions to the collection
To accommodate my recycled and one off items I have created a ready to wear section both instore and online . Here I can continue to put more experimental pieces or lovely vintage re- makes for example.
One off items
Recycled and upcycled
I have a small but pretty selection of hand selected vintage too.
I have an area within the store , Avalanche , which is in Waverly Mall . There , I have vintage , second hand and up cycled items . I've opened a Facebook page called " Old town vintage " to accommodate all of my vintage outlets and offers in one place .
Rails at Avalanche
I've been very lucky in that my customers have supported me with all your likes , shares and purchases . Every single thing is appreciated as always but especially at times like this when nothing is certain. I've had the great pleasure of making some fab made to measures, both from my collection and special designs .
Joanne wears off the peg upcycled dress and made to measure jacket
Renata wears made to measure jacket
Last but not least , I've taken up a new skill . A long awaited ambition , which is traditional kiltmaking . I'm studying it at the fantastic Kiltmakery in Leith , which I highly recommend.
Me with my first finished kilt
I'm not sure exactly where kilt making will take me , but I can say that very soon in the new year I will be able to start offering kilts in my collection from stock and made to measure . I hope you're all going to love them . Watch the Facebook page for the new arrivals very soon .
Kilt making offers many new creative opportunities
Happy new year to all who have read my blog and wish you health and happiness in the year to come. Take very good care of yourselves
With love from Alison x ❤